Evolution Gaming brings live casino to television in Belgium

Evolution Gaming

Evolution Gaming is a specialist for live casinos. The company supplies numerous online casinos with the necessary software. Players can sit down at the virtual table and watch real croupiers and dealers at work. And not only that. It is also possible to place bets on roulette, blackjack or other games of chance. Now the company is taking the next step. They bring the live casino in Belgium on television.

Evolution Gaming has entered into a co-operation with the Belgian casino operator, the Ardent Group. They found the right studio to broadcast the format, which a user can follow on TV but as well from a smartphone or tablet.

Circus Live presented by Evolution Gaming runs in Belgium on channel Q2

The Ardent Group was known as the Circus Group before they changed their name. The cooperation between Evolution Gaming and the casino operator runs on the Belgian channel Q2 from Medialaan. The new studio is located in Brussels, in an existing television station of a third party. They plan the broadcasting of two games of chance for the time being. These are Live Speed Baccarat and Slingshot Auto Roulette. During transmission, the Baccarat table is always available. Customer can reach the Roulette online 24 hours a day, seven days a week. Evolution Gaming and Ardent do not yet seem to agree on the broadcast times. Because while the software manufacturer speaks of a time span from midnight to three o’clock in the morning, the Casino assumes a transmission time of only two hours.

A moderator guides the viewers through the show. He changes the tables, while a Flemish speaking croupier is speaking. The format will not only present online casino games, a presentation of sport betting is planned as well.The moderator deals with players on site and in front of the television sets. The customers can show an appropriate reaction depending upon the height of their profits and losses. James Stern of Evolution Gaming sums up the partnership: “We are proud of our great collaboration with the Ardent Group and of bringing something new and innovative to the Belgian market”.

Fascination Live Casino: Thanks to Evolution Gaming and Co, it is possible to place bets from home as in a real casino and follow the outcome of the game via stream.


Learn more about Evolution Gaming and the Ardent Group

Ardent is a gambling operator from Belgium. They unite two casinos and 30 gaming halls under this name. Their portfolio also includes online services licensed by the Belgian Gaming Commission. For example the PokerStars site (The Star Group) in Belgium. The Ardent Group was founded in 1992. For the award of online concessions in Belgium, the provider is one of the first candidates. The renaming from Circus to Ardent goes back to the year 2015. A year later, they expanded their  portfolio to include several French casinos.

Evolution Gaming is already present in Belgium. They have a studio in the Casino de Spa. And they are transmit, online casinos and physical gaming from there. This enables these companies to offer live casino offers for sale. As live Dealer platform the company is active since 2006. First partnerships were closed with Gala Coral, PartyGaming, William Hill, Expekt, Gaming VC and VC Bet. Over the years they have added more and more casino providers. Evolution Gaming has collected several  awards as “Live Casino Software Supplier” .They sees itself as a reliable partner that brings live casino offerings into regulated markets.

Is this a Successful format at midnight?

Poker succeeded into television. And the competition at midnight is not strong. So it is a high possibility that this format will have an equal success.

Is Evolution Gaming countering the Belgian advertising guidelines?

Belgium published its new advertising guideline on 31 October. Only a few weeks later, they determined  the format of Evolution Gaming and the Ardent Group. It is regulated now that advertisements for online sports betting is forbidden during sports broadcasts. For other broadcast formats, it is only permitted after 8 p.m.. Bonus offers from online casinos are limited to a maximum of 275 euros. In addition, they may pay no more than 500 euros in each week. The question arises why the format is allowed at all. Gambling should not be promoted through media accessible to minors. Has the argument drawn that the younger ones should be in bed before midnight?

 Jean-Chrstophe Choffray, Vice-Chairman and Head of Gaming of the Ardent Group, also spoke: “This is another exciting phase in our Group’s gaming portfolio development. We are already working with Evolution Gaming to stream live casino services for several Belgian operators from our state-of-the-art live studio at Casino de Spa. We therefore had absolute confidence in choosing Evolution for this latest development of our brand”.

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